Adidas Steps In as Title Sponsor of Collegiate Pickleball Tour

The fast-growing world of collegiate pickleball just got a major boost: adidas has signed on as the presenting sponsor of the 2025 DUPR Collegiate Pickleball Tour.

Expanding the college game

The partnership is set to impact more than 4,000 student-athletes across 125 universities, making the upcoming season the largest collegiate pickleball circuit to date. The tour will feature nearly 20 tournaments per semester, each offering qualification spots to the national championships.

High schools are also on the radar, with satellite events designed to feed talent into the college system and build a sustainable pipeline for the sport’s next generation.

A global brand meets grassroots growth

For adidas, the move highlights its continued push into pickleball, combining innovation at the professional level with investment in the grassroots. The collaboration will be managed in the U.S. by All Racquet Sports (ARS), the official licensee of adidas Pickleball, which will oversee product rollouts, athlete partnerships, and on-site activations during collegiate events.

“Collegiate pickleball isn’t just another trend—it’s a movement,” said Brian Ogle, Chief Commercial Officer at ARS. “Working with DUPR gives us the chance to empower athletes at the very start of their journey, while reinforcing adidas’ belief that through sport, we have the power to change lives.”

Looking ahead

The Fall 2025 calendar kicks off with Super Regionals in Utah, Pennsylvania, and North Carolina before heading to Arizona and the Collegiate World Championship in late October. With adidas now leading the charge, the tour aims to combine high-level competition with brand-backed visibility, setting the stage for collegiate pickleball to become one of the most exciting avenues for young athletes in American sports.